Leaflet distribution, if carried out by a reputable company can be a really effective marketing method. There are different methods of leaflet distribution and some that may not be as effective when it comes to reaching customers. Here are the different types of distribution that are effective and how exactly they can benefit your company.
Firstly there is Solus leaflet distribution which is probably one of the safer options for your company. This is in fact a method that is highly favoured as customer conversions are more likely due to not having to deal with competitors leaflets in a mixed batch. The distraction of other leaflets could mean that the customer could actually take action meaning more business for you. Although this method of distribution is more costly you are guaranteed returns. Which every company needs including yours.
However if your company is looking for a cheaper alternative to solus leaflet distribution then shared distribution may be a better option. Shared distribution means that your leaflet will be distributed alongside other competitors leaflets. Although there is a possibility that the intended customer may either ignore the leaflets or go to another competitor this method of distribution can still bring your company conversions. Having to share the limelight is the price you have to pay for cheaper leaflet distribution.
Newspaper leaflet distribution is an even cheaper option but again the downgraded price comes with it’s drawbacks. The drawback is somewhat noticeable in the method. You flyers will be delivered inside newspapers, which will be sent by the newspaper delivery company to their customers. However your brand impact will be diminished slightly through this method. Furthermore your leaflet may drop out upon delivery meaning it may not even reach the customer.
Despite the drawbacks noted in the method leaflet distribution is still an extremely effective marketing method. Your company’s brand is delivered straight to the doors of your customers. Not only is there increased brand awareness but the odds for conversions are also increased. Leaflet distribution is something your company needs for sure, it's always best to look for a local company like Essex distributions.